Mr. Reed knew coupons contained several drawbacks; ink rubbing off, expiration dates and for many people, Mr. Reed concluded, using coupons was embarrassing. So, to deliver thousands of discounts that members could use locally he believed that printed distribution was impractical and too costly. Therefore, the creation of a plastic credit card was decided as the most effective tool to deliver discounts to members. Now, members carry a plastic credit card valid at participating businesses to receive thousands of Las Vegas discounts.

The key to the IVLV Membership Discount Program’s success was to deliver the best discounts and each one must be reusable day after day! Daily reusable coupons had never been tried in Las Vegas before! Yes, every discount within the program can be reused each and every day for one full year. Membership in the IVLV Membership Discount Program is for one full year from the day you buy your membership, not a calendar year.

More than 43,000 people in the first year saw the power of becoming a member with the King of the Las Vegas Discount Programs. We hope you will too and become a member today and begin enjoying all the discounts that await